Active Engagement
21 Canal Street
Lawrence, Massachusetts • Newly acquired mill property, digital go-to-market
21 Canal Street is a newly acquired mill property entering the market with no digital presence. TriPoint Advisory is building the complete go-to-market infrastructure from zero: everything a prospective tenant touches before they ever call.
PeopleInquiry handling workflows and prospect follow-up processes so every lead gets a response, tracked from first touch to signed lease.
ProcessLead capture pipelines, analytics reporting, and listing management across commercial platforms with consistent property positioning.
TechnologyProperty website, search engine optimization, analytics instrumentation, and lead capture forms built and deployed as one system.
The engagement demonstrates the technology dimension of the PPT framework applied to commercial real estate: a property can't lease if prospects can't find it, evaluate it, and reach the right person in one motion.